Guide to Selling at Auction

We are Ireland’s Largest Indepenent Auction House. Call us today for a free Thinking of Selling property Valuation.

Upcoming Auction

Our October Property Auction will take place in our Digital Auction Room on Friday 22nd October at 12 noon.


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Property Sales this Year

Selling at Auction

We know that selling your home is a big decision and may be one of the most stressful things that a person does in their lifetime, but it doesn’t have to be. Our dedicated sales team are on hand to provide the best quality service from the initial appointment to the closing of the sale. Our main objective is to make the sale of your home a positive one, ensuring you get the best price possible for your home.

First Impressions Count

We want your property to appeal to as many people as possible.  Remember that it’s always good to have your property presented in the best possible way.
View our Tips for Sellers prior to trying to sell your home. 
Well-presented homes tend to sell quicker and for higher prices. Prior to offering your property for sale, we would be delighted to spend some time with you and advise what improvements, if any, can be made
Market Appraisal

Market Appraisal

The process of selling a property typically starts with an initial appointment to talk about whether your property is suitable to sell via the auction process. One of our agents will visit your property and complete a market appraisal. By reviewing your property, we will be able to provide you with an indication of the current market value.  We will be able to quickly show you recent sales prices achieved in your area.  At this point we would also discuss the agency fees and the marketing strategy. To arrange a free, no obligation market appraisal, click here.

Understanding the Costs

It is important to fully understand the costs involved in advance of selling your home.

The agency fee is the commission your sales agent will earn from the proceeds of the sale.  In most cases this is a percentage of the selling price.  After the initial market appraisal and once an asking price is established, you can discuss and agree on an agency fee with our sales agent.  We operate on a No Sale No Fee basis.
Our fees are subject to VAT and are payable on completion of the sale. If we don’t sell your property, you don’t pay any fees.

Understanding the costs

Appoint a Solicitor

If you have not yet appointed a solicitor you need to do so immediately and supply us with their name, company name, address, telephone number and email address.

If you are finding it difficult to find the right solicitor to meet your needs, we would be happy to provide you with a few recommendations of independent local solicitors from which to choose.

Once you have chosen a solicitor, we recommend that you contact your solicitor and get them to obtain the following:

  • Title Documents – If there is a mortgage on the property, your solicitor will have to write to the financial institution to obtain the necessary documentation.
  • Land Registry Folio Map and Filed Plan
  • Planning – have the planning checked out in relation to the property and that any planning issues be resolved prior to placing the property on the market.
  • Certificates of Compliance – if you have carried out any alterations or extensions to your property, you must have certificates of compliance on file for these.
  • A copy of the contract – so that we can have the document on file to show to any interested parties during the process of negotiations.

For the auction process, a contract is required to be available in the lead up to the auction in order for potential bidders to review carry out their due diligence.

Building Energy Rating

A Building Energy Rating (BER) certificate is compulsory for all properties being rented or sold.

Please note that we need the BER Cert and Report prior to the property going for sale on the market.  We can recommend some BER assessors or arrange for the assessment to be carried out for you.

Agreeing the Plan of Action

A marketing strategy is agreed with you prior to the property being advertised. We are required by the Property Regulator, to issue some documentation to you prior to going to market. Each vendor will be asked to sign a Property Service Agreement, containing standard terms from the Property Services Regulatory Authority (PSRA).

You will also need to supply Anti-Money Laundering documents:

  • Photographic ID (proof of identity) – A copy of a valid driver’s licence or passport
  • Proof of current address – A recent utility bill which contains your name and current address dated within the last 6 months.

Marketing Your Property

We offer a number of marketing packages for your property. We provide professional photographs of your property and our auction team will prepare a sales brochure.

Your property will be advertised on all of the relevant property portals and websites and on our social media channels.

We will discuss a print media marketing budget with you, for local newspaper adverts. This is an optional extra, but highly recommended to maximise the exposure of your property.

We also offer video tours and 3D virtual tours at a small additional cost. This is an optional extra but with a large, international audience, it can often make a significant difference to the final sale price of your home. A small price to pay when a global audience can view your property without even having to leave their home.

We carry out an extensive 4 week marketing campaign on all media including online and print prior to the auction date.

Advised Minimum Value (AVM)

When selling by auction it is necessary to provide an advised minimum value (AMV). The AMV of the property will be discussed and agreed with you, prior to the commencement of any marketing.

When selling by Public Auction, one needs to be realistic when pricing the property to attract as many interested parties as possible. Of course the real value of any property is what an interested buyer is prepared to pay for it. This cannot be established until the property is placed on the open market.

A Reserve Price (minimum acceptable price) will be discussed with you in detail and set prior to auction. In the event of you not reaching the reserve price, the property can be withdrawn from sale from the auction room.

Please note the AMV and the Reserve Price do not have to be the same.


Ask your auctioneer how they plan to manage viewings of your property.

For auction properties, we usually have the property open for viewing twice a week, Wednesday and Saturdays for one hour, at a time to be agreed, where we invite interested parties to attend. These viewers have to book a viewing time slot within that hour.

Anyone who cannot attend the scheduled viewing times, can arrange a private appointment. We can also carry out virtual viewings or record a video tour or 3D tour of the property and make this available on the website for all to see.

If you reside in the property for auction, we recommended that you do not be present while the viewings are taking place.

Auction Day

We will keep you updated on all viewings and interest in your property during the auction campaign.

Prior to the auction day, we will meet with you to discuss the interest level and decide on a Reserve Price. The reserve price is the minimum price that you are prepared to accept. In the event of us not reaching the reserve price at auction, the property will be withdrawn and we will negotiate for one hour after the auction with any interested parties. If a favourable offer is still not achieved, the property will remain on the market for sale by private treaty or go into a future auction. Again, this will be fully discussed with you, our client.

If the reserve price is achieved or exceeded on the day, the hammer will drop to the highest bidder and they are immediately bound by contract to the purchase of your property.

Contracts are exchanged between solicitors and a closing date is scheduled. This is normally 4 – 6 weeks after the auction date.

Closing the Sale

On completion of the pre-closing inspection and once all is confirmed, the remainder of the funds will be transferred from the purchaser’s solicitor to your solicitor, who will pass the payment onto you.

At this stage the buyer is invited to collect the keys of their new property from your solicitor or from the sales agent.

Congratulations, this is the final step, you have successfully completed the sale of your property.


O’Donnellan & Joyce have over 38 years of proven auction results.

We are Ireland’s Largest Independent Auction House and we are here to guide you through the auction process. We guarantee the best possible results for your property

Thinking of selling?

O’Donnellan & Joyce are proud to offer FREE “thinking of selling” property valuations. If you have a property that you are thinking of selling, contact us today for a no-obligation sales appraisal.

A member of our sales team will visit your property and conduct a valuation. They will inform as to the value of your property and advise you on which method of sale may best suit the property.

If you have any questions about the sales process, they will help you to better understand the steps involved.

If you instruct O’Donnellan & Joyce to sell your property, you can rest assured that your property is in the best hands. We will use our expertise and professional approach to ensure that you get the best possible price for your property. We will guide you through the sales process and promise to make it a quick and easy process.

Complete this “Request a Valuation” form and a member of our sales team will be in touch with you soon.

Request a Valuation

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